Do you own your digital footprint? Can you navigate in a digital world? These are skills we are all going to need in today’s world, both professionally and personally. In this episode, Cindy Baccus covers the key things you need to know to be an effective digital communicator.
Cindy Baccus is considered an expert in the field of social media and digital marketing and currently serves as an Instructor at Collin College. An expert communicator, having graduated from the prestigious John C. Maxwell leadership and speaking program, Cindy can make even the most complex challenge look simple. She has authored several books and has served and headed several boards.
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And then having them become New York Times best-selling books at that! How does one go from a business career to writing historical fiction to writing crime fiction? My guest today has done all of that and is here to share her journey and experiences with the Salem Witch Trials, pioneer Texas and a woman detective.
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Can you tell your own story? Do you know where to start and what does it take to have an impact? Claire and Steve talk about his story as an illustration of how to best tell a difficult and complex story.
Steve Stoler is a veteran Emmy Award winning television news reporter, whose career has spanned more than three decades at six television stations in Georgia, Nebraska, North Carolina and Texas. Steve has covered almost every type of news story imaginable. Throughout his career, Steve has been an eyewitness to history. After 34 years in TV, Steve is now the City of Plano, Texas’ Director of Media Relations.Post Views: 364
John Allen is in a business that can be hard to truly understand. Or to get people to talk about.
“Most people tune out as soon as they hear the word,” John said in a conversation recently. “They’re bombarded with salesy insurance messages, and many have had a poor experience with their own insurance … they’re not sure who to trust, and so many simply choose not to engage.”
That’s where his experience with Coffee With Claire was helpful. John was our guest on Episode 4 of Season 2. His program was part of a series called “The ‘What-if’ Series on Insurance.”
“I went on Coffee With Claire as part of a series with my good friend, Benny Wright (at Jansen Adjusters International), to give some real-world examples of what can happen when you don’t hire the right people to insure you” John continued. “You need to know what questions to ask when you buy insurance. Understanding what you are buying can remove the angst from the process, and gets you much better coverage for your money.”
John is President and Managing Agent with Community Insurance Advisors in Plano, Texas.
“However, it really didn’t hit me just how much reach that appearance had until I visited friends in California,” John said. “In the course of a conversation with friends who had seen the program, it came up that they watched the whole thing.”
A whole episode discussing insurance? Really?
“They said they actually learned something,” John said.
John chose to appear on Coffee With Claire because his larger mission is to do his part to correct the broken practices of the insurance industry. Being honest, clear and direct with clients, and others, is a big part of that mission.
“Claire’s interview helped me to focus that message,” John said. “She is a skilled host!”
Claire has interviewed dozens of business and community leaders for Coffee With Claire. For more information about how you can be a guest on Coffee With Claire, contact us for a tour and prospectus.Post Views: 451