What happens when you take one part etiquette expert, marry her to a master, responsible plumber and mix in large quantities of social media?
You get a plumber who knows how to teach other tradesmen where and how to find business via the internet—and in person and with style.
Please join me in welcoming Julie and Roger Wakefield who’ve not only built a very successful business but made their marriage survive and thrive in the process.
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S05, Ep 03: The Amazing Hidden Industry featuring Elizabeth Smalley
It’s been called the amazing hidden industry because billions of dollars are spent each year on it and the public rarely sees the output.
Just how does the business-to-business trade show industry work and who is behind it all?Companies doing business with other companies rely on the face-to-face marketing and selling that trade shows offer. In the past year, over $13.2 billion dollars were spent on trade shows in the US alone with projections of 2 percent growth per quarter. A big part of trade shows are the exhibits and displays that companies rely upon.
Our guest today has spent her career building and managing relationships and exhibits around the world. Let’s talk with Elizabeth Smalley about what it takes to be successful and have staying power in the trade show industry.
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S01, Ep 10: Lon Ricker, Having and Living by a Mission Statement and Core Values
Are you the best leader you can be and do you have a mission statement? In today’s discussion with Lon Ricker of The American Fallen Soldiers Project, we talk about how mission statements can define and direct an organization.Lon Ricker is a 20-year survivor of the corporate world who realized that there is more to life than a big paycheck. He has served in a variety of roles with several non-profits in North Texas including The AmericanFallen Soldiers Project, SoupMobile and In-Sync Exotics.
