Do you own your digital footprint? Can you navigate in a digital world? These are skills we are all going to need in today’s world, both professionally and personally. In this episode, Cindy Baccus covers the key things you need to know to be an effective digital communicator.
Cindy Baccus is considered an expert in the field of social media and digital marketing and currently serves as an Instructor at Collin College. An expert communicator, having graduated from the prestigious John C. Maxwell leadership and speaking program, Cindy can make even the most complex challenge look simple. She has authored several books and has served and headed several boards.
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S01, Ep 28: Steve Stoler, Telling Your Story
Can you tell your own story? Do you know where to start and what does it take to have an impact? Claire and Steve talk about his story as an illustration of how to best tell a difficult and complex story.Steve Stoler is a veteran Emmy Award winning television news reporter, whose career has spanned more than three decades at six television stations in Georgia, Nebraska, North Carolina and Texas. Steve has covered almost every type of news story imaginable. Throughout his career, Steve has been an eyewitness to history. After 34 years in TV, Steve is now the City of Plano, Texas’ Director of Media Relations.
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S03, Ep 04: The Modern Wine Merchant, featuring Rashmi Malhotra
According to Marco Jacober, CEO of Life Hacks, the freelance workforce work force is growing three times faster than the traditional workforce, and the majority of work will be contracted by 2027. Couple this with technology bridging the gap between states and countries, and the accessibility of products and services 24/7, and you’ve got a real opportunity to make a side business work for you..and at some point, if you love it enough, make it your full time “side gig” career.
One of the side gigs I have run across lately is in the wine industry. According to Forbes, US wine consumption has grown from a volume consumption of 370 million gallons in 1993 to a current level of over 770 million gallons. In 2017, $40 BILLION dollars was spent in wine sales. That’s a lot of wine!Like everything else, the wine industry has been impacted by changes in demographics, technology, and budgets. It’s not necessary to travel to France anymore to get high quality French wines. The challenge is, how to get the wines in the hands of the consumers to maximize the quality, minimize the time, and fit into their budget?
The wine world is changing from wholesale to direct sales. The rapid consolidation of grocery, retail and wholesalers is creating a narrower path to market, especially for small wineries and limited production wines. The future opportunity for fine wine producers is to sell direct from the wineries to the consumers. But how do they find those distribution points?
Join me and my next guest, Rashmi Malhotra, as she explains how one of the world’s leading family-owned luxury fine wine companies has taken their 56 years of winery experience, leveraged education, technology and their vision for the future, to create a side opportunity like no other. Stay tuned and learn about Boisset wineries, and how they are bringing their quality wines to a home near you!
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S01, Ep 29: Sharon Caswell, Adapting Technology
hile we think of wearable technology strictly in terms of devices for humans, that’s no longer true. Horses are now the beneficiary of advances in sensor technology and the trend is gaining momentum in 2017. There are several new companies jockeying for position in the equine space. PonyUp Technologies is one of these companies, and their technology has features that sets it apart from the rest.Sharon Caswell has a software engineering background and life-long interest in horses Sharon holds the reins at PonyUp Technologies, which has developed a new device called VetCheq.. Her background in software development, team leadership, product development and marketing gave her all the skills needed to give strategic and tactical guidance for developing a product from scratch.
