What does it take to be an effective small business owner? Susan and Claire have an animated discussion around what it takes to start, build and maintain a successful small business.
Susan Hamilton is the Founder and CEO of OffBeat Business Media, an organization dedicated to rebuilding American business influence locally, nationally, and abroad.
-
S01, Ep 26: Laura Lewis, Your Best Public Self
Do you know your key messages? Do you how best to present yourself physically and verbally to a listening and watching public? Claire speaks today with Laura Lewis, a polished media professional on what we need to consider as we shape our public persona.Laura Lewis is a speaker, a radio and TV personality of Z Living, as well as a producer, writer, and clinical hypnotherapist. Laura has a degree in Food and Nutrition from the University of North Texas. She is founder and president of Odyssey Star Media, a production, publishing and promotion company dedicated to changing the world for the better, one person at a time through a multitude of communication channels.
-
S03, Ep 04: The Modern Wine Merchant, featuring Rashmi Malhotra
According to Marco Jacober, CEO of Life Hacks, the freelance workforce work force is growing three times faster than the traditional workforce, and the majority of work will be contracted by 2027. Couple this with technology bridging the gap between states and countries, and the accessibility of products and services 24/7, and you’ve got a real opportunity to make a side business work for you..and at some point, if you love it enough, make it your full time “side gig” career.
One of the side gigs I have run across lately is in the wine industry. According to Forbes, US wine consumption has grown from a volume consumption of 370 million gallons in 1993 to a current level of over 770 million gallons. In 2017, $40 BILLION dollars was spent in wine sales. That’s a lot of wine!Like everything else, the wine industry has been impacted by changes in demographics, technology, and budgets. It’s not necessary to travel to France anymore to get high quality French wines. The challenge is, how to get the wines in the hands of the consumers to maximize the quality, minimize the time, and fit into their budget?
The wine world is changing from wholesale to direct sales. The rapid consolidation of grocery, retail and wholesalers is creating a narrower path to market, especially for small wineries and limited production wines. The future opportunity for fine wine producers is to sell direct from the wineries to the consumers. But how do they find those distribution points?
Join me and my next guest, Rashmi Malhotra, as she explains how one of the world’s leading family-owned luxury fine wine companies has taken their 56 years of winery experience, leveraged education, technology and their vision for the future, to create a side opportunity like no other. Stay tuned and learn about Boisset wineries, and how they are bringing their quality wines to a home near you!
-
S01, Ep 25: Paul E. Maynard, Face-to-Face Communication
The best and most effective way to interact with people is face to face. Do you have the tools and techniques to allow you to engage people in person? Claire talks with Paul about the best ways to engage people interpersonally.Paul E. Maynard, otherwise known as The Relentless Networker, is an independent marketing, communications and business consultant based in the Dallas. He specializes in building and managing relationships. His work as a social media strategist for small- and medium-sized businesses and his experience as a dimensional marketer qualify him as an expert face-to-face networker.
Podcast: Play in new window | Download
