Let’s face it, the world of work is changing. Who does what at a company isn’t what it used to be.

And that’s okay.

The outsourcing of jobs, responsibilities, and skillsets beyond the core capabilities of a company is an efficient way to get things completed. Bringing in talent specific to a function is a great way to maximize people power. It is a way of ensuring everything in a company gets done and done well.

Our guest today knows what it is like to have to navigate a variety of organizations and their numbers from the back office to the boardroom.

It’s been called the amazing hidden industry because billions of dollars are spent each year on it and the public rarely sees the output.

Just how does the business-to-business trade show industry work and who is behind it all?

Companies doing business with other companies rely on the face-to-face marketing and selling that trade shows offer. In the past year, over $13.2 billion dollars were spent on trade shows in the US alone with projections of 2 percent growth per quarter. A big part of trade shows are the exhibits and displays that companies rely upon.

Our guest today has spent her career building and managing relationships and exhibits around the world. Let’s talk with Elizabeth Smalley about what it takes to be successful and have staying power in the trade show industry.