It’s been called the amazing hidden industry because billions of dollars are spent each year on it and the public rarely sees the output.
Just how does the business-to-business trade show industry work and who is behind it all?
Companies doing business with other companies rely on the face-to-face marketing and selling that trade shows offer. In the past year, over $13.2 billion dollars were spent on trade shows in the US alone with projections of 2 percent growth per quarter. A big part of trade shows are the exhibits and displays that companies rely upon.
Our guest today has spent her career building and managing relationships and exhibits around the world. Let’s talk with Elizabeth Smalley about what it takes to be successful and have staying power in the trade show industry.
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S01, Ep 31: Dr. Ayesha Aman, Finding the Best of All Worlds
Using the example of Integrative Medicine, Claire talks with Dr. Aman about her story of adapting multiple disciplines to engage and solve old problems.Dr. Ayesha Aman, MD, is the owner and creator of the RESTORE Center for Integrative Medicine. Dr. Aman’s objective is to help transform the way medicine is practiced and bring lasting health to her patients.
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S01, Ep 28: Steve Stoler, Telling Your Story
Can you tell your own story? Do you know where to start and what does it take to have an impact? Claire and Steve talk about his story as an illustration of how to best tell a difficult and complex story.Steve Stoler is a veteran Emmy Award winning television news reporter, whose career has spanned more than three decades at six television stations in Georgia, Nebraska, North Carolina and Texas. Steve has covered almost every type of news story imaginable. Throughout his career, Steve has been an eyewitness to history. After 34 years in TV, Steve is now the City of Plano, Texas’ Director of Media Relations.
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S06, Ep 02: Diamonds, the Polish for the Jewels in Our Lives, featuring Todd Drake
So much of our lives are marked by special occasions: engagements, weddings, milestone birthdays and anniversaries and just plain important days.A big part of these special days and times are the gifts we give one another. Especially those unforgettable diamonds. From engagement rings to anniversary pendants to special jewelry, having a diamond at the center of the gift makes it all that more special.
Our guest today has made a career of knowing what diamond gifts work best on what occasion and for his expertise in charting the future of this fascinating industry.
