It’s been called the amazing hidden industry because billions of dollars are spent each year on it and the public rarely sees the output.
Just how does the business-to-business trade show industry work and who is behind it all?
Companies doing business with other companies rely on the face-to-face marketing and selling that trade shows offer. In the past year, over $13.2 billion dollars were spent on trade shows in the US alone with projections of 2 percent growth per quarter. A big part of trade shows are the exhibits and displays that companies rely upon.
Our guest today has spent her career building and managing relationships and exhibits around the world. Let’s talk with Elizabeth Smalley about what it takes to be successful and have staying power in the trade show industry.
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S03, Ep07: The Mindful Entrepreneur featuring John Edmonson
The mindset of an entrepreneur is their strongest asset. It’s their imagination that dreams up the idea, their strategic thinking and planning that allows the plan to unfold, and their determination and will power that gets them through the uncharted waters. It’s patience and persistence that keeps them going.However, in this fast-paced world in which we live, we don’t always allow ourselves down time, we can forget to slow down and recharge our batteries. So, how do we, as entrepreneurs, keep ourselves moving forward at the speed of light, while also taking care of ourselves and get balanced?
That’s where mindfulness steps in. John Edmonson, Director of Wellness and Life Coach at Healing Springs Ranch, has a fascinating approach to mindfulness and it’s end goal. In today’s episode, John will answer these questions and more.
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S01, Ep 26: Laura Lewis, Your Best Public Self
Do you know your key messages? Do you how best to present yourself physically and verbally to a listening and watching public? Claire speaks today with Laura Lewis, a polished media professional on what we need to consider as we shape our public persona.Laura Lewis is a speaker, a radio and TV personality of Z Living, as well as a producer, writer, and clinical hypnotherapist. Laura has a degree in Food and Nutrition from the University of North Texas. She is founder and president of Odyssey Star Media, a production, publishing and promotion company dedicated to changing the world for the better, one person at a time through a multitude of communication channels.
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S01, Ep 08: Yes, and…
Do you know the concept of “Yes, and..” from improvisational comedy? In this episode, recorded at a lunchtime networking group in Dallas, Claire shows the crowd (and you) just what it takes to engage people and make conversation and connecting really work. A great example of dynamic speaking and people engagement.
