It’s been called the amazing hidden industry because billions of dollars are spent each year on it and the public rarely sees the output.
Just how does the business-to-business trade show industry work and who is behind it all?
Companies doing business with other companies rely on the face-to-face marketing and selling that trade shows offer. In the past year, over $13.2 billion dollars were spent on trade shows in the US alone with projections of 2 percent growth per quarter. A big part of trade shows are the exhibits and displays that companies rely upon.
Our guest today has spent her career building and managing relationships and exhibits around the world. Let’s talk with Elizabeth Smalley about what it takes to be successful and have staying power in the trade show industry.
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S01, Ep 21: Jayne Rios, Empowering Women
WomenOnTV network co-founder Jayne Rios stops by to talk about how empowered women are making a difference.Jayne Rios is a veteran marketing and business professional based in Dallas. With many eyars’ experience in the video production world, she has started, managed and then sold several video and marketing companies. She is the co-founder of WomenOnTV, (AKA, WBTVN).
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S01, Ep 16: Michelle Bardwell, Listening to Yourself
Are you listening to your mind and body? Do you know what tools and techniques are available to you to help you maximize your health? Today’s episode exposes you to some clear options spiritually, emotionally and physically to help heal and maximize your body’s potential.Michelle Bardwell is the founder and CEO of Flower Road, an alternative health institute based in Dallas, Texas. Trained in aromatherapy and the use of essential oils and hydrosols, Michelle is a believer in helping people live healthy, happy lives.
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S01, Ep 33: The Fashion Episode, featuring Caroline Minnick Miller and Andrea Reich
Putting together the best outfit on a budget and then accessorizing it with custom jewelry is at the heart of this episode. How can you maximize your budget and experience in the world of consignment goods?
Caroline Minnick Miller is a sales, marketing and advertising consultant to the fashion industry. Andrea Reich is the owner and chief designer at Diadem Jewelry. Together in this episode you can see how best to match your consignment choices in clothing with the best in custom or found jewelry. 
